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In English

Swedish Media Publishers’ Association

The Swedish Media Publishers’ Association is the trade association for Sweden’s newspapers and other media companies. Managing Director is Ms. Jeanette Gustafsdotter, jeanette.gustafsdotter@tu.se

The members are publishing newspapers and editorial sites, operates sales companies, broadcasts tv and radio and so on. In all it has around 120 members throughout Sweden.

The Swedish Media Publishers’ Association are the main man of the Press Ombudsman (PO) and the Press Council (PON), the independent self-disciplinary bodies which deals with complaints about the editorial content of newspapers, magazines and their websites.

The Association’s work includes participating in the media debate, as well as formulating and putting forward questions and announcements which are of importance to the industry.

The Swedish Media Publishers’ Association also offer comprehensive advice and service to its members on different matters.

The office is situated in Stockholm, where six employees are working with law, marketing, information and administration. Contact information here.

Statues
The Swedish Media Publishers’ Association
– safeguards the independence and reputation of the press and media, the public’s right to information, and the constitutionally guaranteed freedom of expression and the press;
– helps strengthen its members’ position as advertising and information media;
– promotes its members’ common interests in issues surrounding the industry; and
– represents its members in issues of common interest vis-à-vis the government, authorities and other organizations, as well as in international contexts.

Swedish Media Market
The situation in Sweden is similar to that in many countries, where the media scene is undergoing significant change and competition is extremely strong.

Sweden has a large number of newspapers and magazines. There are about 160 newspapers with a total circulation of millions. The daily press has a stable readership with a daily reach of 65 per cent.

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